About
Highly accomplished Head of Design with a decade of expertise in crafting user-centric solutions and driving digital innovation for measurable business growth. A strategic, process-driven leader skilled in developing scalable design systems and aligning cross-functional teams to deliver intuitive digital experiences that enhance user satisfaction and maximize conversions.
Work
Houston, Texas, US
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Summary
Led comprehensive design strategy and execution for Luminess Cosmetic, driving user engagement, increasing sales, and enhancing brand experience through intuitive, high-converting digital solutions.
Highlights
Developed and implemented a comprehensive design strategy that significantly increased user engagement and drove sales through intuitive, high-converting digital experiences.
Optimized design workflows and established scalable design systems, streamlining processes to enhance usability and boost revenue generation.
Led cross-functional collaboration with product, engineering, and marketing teams, ensuring design initiatives consistently aligned with business goals and delivered measurable growth.
Transformed strategic insights into impactful design solutions, elevating brand experience and maximizing conversion rates across digital platforms.
Houston, Texas, US
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Summary
Directed the end-to-end product design lifecycle, managing a team of designers and spearheading critical platform migrations to optimize user experience and achieve key business objectives.
Highlights
Spearheaded the end-to-end platform migration from Salesforce to Shopify, managing all phases from research and wireframing to design, usability testing, and successful execution.
Managed and mentored a team of product designers, optimizing site maintenance, email marketing, and overall usability to enhance performance.
Implemented design improvements that directly reduced bounce rates and significantly increased conversion rates across the e-commerce platform.
Drove the creation of seamless user experiences, strategically aligning design initiatives with business goals to achieve higher engagement and sales targets.
Houston, Texas, US
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Summary
Pioneered significant experience improvements as a Senior Digital Designer, focusing on enhancing user engagement and conversion across key digital channels.
Highlights
Initiated and delivered significant experience improvements that resulted in a substantial increase in click-through rates across digital campaigns.
Led growth and usability initiatives for critical digital assets including Email Marketing campaigns, Product Pages, and Landing Pages.
Optimized user journeys and interface designs to enhance engagement and drive conversion performance.
Houston, Texas, US
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Summary
Provided independent design services to diverse clients, specializing in graphic and digital design solutions to meet specific project requirements and business objectives.
Highlights
Delivered customized design solutions for various clients, including branding, web graphics, and marketing collateral.
Managed client relationships from concept to delivery, ensuring satisfaction and project success.
Developed strong problem-solving skills by adapting design approaches to unique client needs and industry trends.
Houston, Texas, US
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Summary
Contributed to company growth and sales by executing impactful digital and print design projects across various marketing and branding initiatives.
Highlights
Designed and implemented UI updates for digital platforms, enhancing user experience and contributing to improved engagement metrics.
Developed and executed weekly email marketing blasts, packaging designs, and branding materials that supported company sales and marketing objectives.
Contributed to successful trade show design, creating compelling visual assets that elevated brand presence and attracted prospective clients.
Executed diverse design projects, directly supporting company growth and sales targets through visually impactful and strategically aligned creative solutions.
Houston, Texas, US
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Summary
Designed and produced a wide range of visual content and marketing materials for web and print applications, supporting client branding and communication goals.
Highlights
Created compelling graphic designs for digital and print media, ensuring brand consistency and visual appeal.
Collaborated with clients to translate marketing objectives into effective visual solutions.
Managed multiple design projects simultaneously, adhering to deadlines and client specifications.
Houston, Texas, US
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Summary
Supported promotional campaigns and marketing initiatives, contributing to brand visibility and engagement through creative advertising strategies.
Highlights
Assisted in the execution of promotional marketing campaigns to increase brand awareness and customer reach.
Collaborated with marketing teams to develop creative concepts for advertising materials.
Provided support for various marketing activities, contributing to overall campaign success.
Skills
Design Leadership & Strategy
Design Strategy, User-Centric Design, Digital Innovation, Scalable Design Systems, Cross-Functional Team Leadership, Design Team Management, Strategic Planning, Workflow Optimization.
Product & UX/UI Design
Product Design, UI/UX Design, Wireframing, Usability Testing, Information Architecture, Interaction Design, Site Maintenance, UI Updates.
Marketing & Brand Development
Digital Marketing, Email Marketing, Brand Development, Conversion Rate Optimization (CRO), Sales Growth, Revenue Generation, Business Goal Alignment, Trade Show Design, Packaging Design.
Technical & Platforms
Salesforce, Shopify, E-commerce Platforms, Design Tools (e.g., Adobe Creative Suite, Figma, Sketch - inferred).
Project & Process Management
Project Management, Process-Driven Approach, Problem Solving, Execution Management, Stakeholder Collaboration.